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Welcome to the world of digital advertising – a fantastic opportunity to get your content to the world! Digital ads can be a powerful tool to reach your audience. Let's dive into the basics of digital advertising.
A marketing campaign is a strategic sequence of steps and activities that promote your company's product or service, with a specific goal in mind. Campaign efforts may involve a range of media. Today, digital is the media you see most often in the publishing industry.
In simple terms, digital advertising is the art of promoting your brand, product, or service through online channels. It's like advertising for the internet! While it's often part of a broader digital marketing strategy, digital advertising stands on its own. Unlike traditional marketing that focuses on organic growth, online ads involve purchasing advertising space to reach your audience.
The ultimate goals of your digital advertising campaigns may vary, but they generally fall into three categories: inform, persuade, and remind. First, you want to create awareness of your brand or product (you want to "inform"). Then, you aim to motivate your audience to take action, such as making a purchase (you want to "persuade"). Finally, you want to keep your brand fresh in their minds for future consideration (you want to "remind").
When it comes to digital ads, there are two main categories to consider:
These are the most recognizable type of digital ads, resembling traditional billboard or flyer ads. Display ads typically include images, ad copy, and a call-to-action (CTA) button.
Native ads blend seamlessly into the content your audience is consuming. They are designed to look like they belong, making them more engaging and relevant. Native ads can be social media ads, appearing in feeds, or paid search ads, ranking high in search engine results.
Begin by understanding your target audience and articulating the problem your ad will address. Formulate a solid campaign concept backed by research.
Plan how you will allocate your resources to bring your campaign concept to life. Determine your budget based on your revenue goals and the marketplaces you aim to conquer.
With a well-defined strategy and budget in place, it's time to create your advertisement. Select the right images, write compelling ad copy, and include a clear call-to-action.
Once your ad is ready, it's time to unleash it into the digital world. Different channels have their distribution processes, but it usually involves following the platform's instructions and uploading your content. Platforms like Google and Facebook may require some expertise, but don't worry – we'll help you navigate these technologies!
Ingram iD makes the digital advertising journey easier.
We offer a single platform that covers Strategy, Budget, Production, and Distribution – all with a few clicks! So, you can focus on what you love while we take care of the technicalities.
Embrace the world of digital advertising, and let your passion shine online. With our beginner's guide and Ingram iD's support, you'll be well on your way to success in the digital advertising arena.
Happy advertising!