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Ingram iD as a platform provides you access to tailored audiences through Facebook and Google. That requires iD to follow rules as set by Facebook and Google for ads submitted. When you submit your ad for approval, both platforms thoroughly review it to ensure compliance with their respective policies. If you receive a message that “your ad needs action” before it can be shown to your selected audience, it probably means you accidentally broke their rules. Don't worry, though – fixing your ad can be done easily.
TROUBLESHOOT COMMON ISSUES:
Clickbait: If you get a message saying that your ad has language labeled as 'Clickbait' by Facebook or Google, it means they believe your ad is trying to get people to click without providing useful information. If your ad includes phrases like 'You won't believe' or 'Reveal the secrets,' it won't be approved to run. You can solve this by editing your text to be more about the book, and less about actions your audience should take.
Trademarked Content: When your ad uses words or pictures that belong to others, like a brand logo or a sports team name, Facebook and Google won’t approve your ad, and it won’t be shown to anyone. You can fix this by removing any trademarked information from your ad.
Shortened URL: Both Google and Facebook require that you use your book’s full URL for quicker ad approval. Without a full URL, your ad will not be shown to anyone. You can fix this by avoiding using a shortened URL.
Still need URL help? Click here.
Sensitive Interest Categories: Both Facebook and Google enforce strict policies that apply to all advertisers, including Ingram iD, concerning specific ad topics. Text and/or imagery in ads related to sensitive or sensational subjects, according to both platforms, may be shown to a limited audience, or not run at all.
Examples of these topics are as follows:
For some books, adhering to Google and Facebook’s policies for sensitive subjects may be tough. For others you can reduce the risk of being flagged for violating the policies by carefully choosing imagery and language for your campaign. An example of this would be if you were advertising a Western that had a person holding an antique gun on the cover. Choosing a different image (that didn’t include a gun) to represent the title would reduce the risk of being flagged for featuring a weapon.
Read more about Google’s Sensitive Interest Categories policy.
Read more about Facebook’s Sensational Content policy.
If your ad is flagged by an ad platform, we will contact you about next steps.